Manchester United has signed its third overseas sponsor in a week, agreeing a deal with Africa's largest mobile phone operator MTN Group.
For a man who works for an organisation routinely reported to be on the point of implosion, Phil Lines is remarkably relaxed.
Does the deal change the dynamics of rights negotiations and the relationship between sports and sponsors?
Only three months into 2010, questions have been raised as to what will shape the TV market for the rest of the decade.
Marc Filippino observes the contrasting styles of sports stars on either side of the Atlantic.
Canadians report a surge in national pride in the afterglow of the Olympics.
Of all the high profile speakers to address the Legacy Lives conference one character was memorable for all the right reasons