Nissan has signed up as the fifth tier-one partner of the Rio 2016 Olympic and Paralympic Games after holding off competition from several rivals in the automotive field, according to organising committee president Carlos Arthur Nuzman.
Chris Ingram talks about combining his expertise in media and a love of sport to create engagement with fans in stadia.
How will the relationship between brands, sport and social responsibility develop in light of difficult global economic circumstances?
Matt Cutler travels to Baku, the capital of Azerbaijan, to find out about the city's ambitious bid to host the 2020 Olympics.
Details confirmed for our elite sport industry conferences, summits and workshops.
Sport Sponsorship webinar: 2pm (GMT) on Tuesday 10th January open to all.
Sport sponsorship professional development comes to London for the new year.