Happy New Year from the events team here at SportBusiness Group! It’s hard to imagine a more exciting year ahead for the sport industry and we are delighted to have a number of events designed to help maximise the immense potential of the coming twelve months.

Kicking off 2012 will be a FREE webinar at 2pm (GMT) on Tuesday 10th January, lead by an experienced industry veteran (ex-Australian Rugby Football Union, Octagon and Unilever) focusing on sports sponsorship.

Discover a simple to learn and use formula that covers the key principles of sponsorship selling. Dubbed “The 4L’s of good sponsorship practice”, this formula is becoming as accepted in the sponsorship world as was the “4P’s” for Marketing.

The 4L’s will be presented together with useful tools and case-study driven examples.

Designed for people who want to see how a sponsorship should be planned, sold and activated, this webinar gives a FREE taster of the SportBusiness Group Professional Development portfolio.

Click HERE to register for free

This event is FREE, but space is limited - book now to guarantee your place

Date: Tuesday, January 10, 2012
Time: 2:00 PM - 3:00 PM GMT

Presenter: Graham Hollins, Spine Consulting

After registering you will receive a confirmation email containing information about joining the Webinar.