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Nike continues backing of Asian football - 15th May 2012

The Asian Football Confederation (AFC) has announced an extension to its commercial agreement with Nike.

Eurosport takes US Open to Asia - 20th April 2012

Eurosport has expanded its coverage of the US Open tennis grand slam into Asia by agreeing a new four-year rights deal.

Volvik holes Asian Tour partnership - 17th April 2012

Golf’s Asian Tour has entered into a three-year commercial agreement with Volvik, with the deal set to herald the creation of a new tournament in Southeast Asia from 2013 onwards.

MP & Silva to feed Asia’s passion for English football - 11th April 2012

MP & Silva has brokered a six-year deal with the Football Association (FA) which grants it the media rights to the FA Cup, Community Shield and England national team games across all Asian territories, with the exception of Thailand.

Asian Olympic chief secures ANOC presidency - 21st March 2012

Sheikh Ahmad Al Fahad Al Sabah has been announced as the interim president of the Association of National Olympic Committees (ANOC).

Micromax dials up Asia Cup extension - 6th March 2012

Micromax has extended its title sponsorship of cricket’s Asia Cup by agreeing a deal to back the 2012 edition of the event, which gets underway on Sunday.

Senior ESPN Star exec to drive Asian Tour forward - 10th February 2012

The Asian Tour has appointed senior ESPN Star Sports (ESS) executive Mike Kerr as its new chief executive.

MP & Silva aims to boost global reach of Asian Games - 26th January 2012

MP & Silva has entered into a partnership with the Olympic Council of Asia (OCA) that will see the company distribute the global media rights to the 2014 Incheon Asian Games, along with other key events in the OCA’s portfolio.

AirAsia commits to Caterham F1 - 3rd January 2012

AirAsia has agreed a one-year extension to its sponsorship of Caterham F1 as the team prepares to enter the 2012 Formula One season under its new moniker.

ESPN Star Sports renews Cricket Australia rights deal - 9th December 2011

Asian pay-television broadcaster ESPN Star Sports has sealed a new five-year rights deal for coverage of Cricket Australia’s domestic and home international matches across various platforms.