Home Search User Login
Sportbusiness.com
Germany News
Bundesliga champion Dortmund extends stadium naming rights sponsorship - 10th May 2012

German champion Borussia Dortmund has crowned a record-breaking season in the Bundesliga by renewing a naming rights sponsorship with Signal Iduna for the club’s Westfalenstadion home in a five-year deal.

DFB ends flirtation with Euro 2020 bid - 30th April 2012

The German Football Association (DFB) has ended months of speculation by declaring it will not bid for UEFA Euro 2020, but it has extended its sponsorship deal with Coca-Cola until 2014.

Sky Deutschland and ARD big winners in huge Bundesliga broadcast deal - 18th April 2012

The German Bundesliga has furthered its status as one of world football’s financial heavyweights by selling its broadcast rights for four seasons from 2013-14 for Eur2.5 billion, marking a huge increase of more than 50% over the current cycle.

F1 seals Spanish and German rights deals - 9th February 2012

Formula One Management (FOM) has agreed new broadcast deals in two of the sport’s key European markets through agreements with Antena 3 and Sky Deutschland.

Bundesliga champion signs improved deal with main sponsor - 7th February 2012

Bundesliga champion Borussia Dortmund has agreed a three-year extension on improved terms with its shirt sponsor Evonik Industries.

Hamburg takes flight with Emirates - 3rd February 2012

Hamburg SV on Thursday confirmed a three-year extension to its long-running shirt sponsorship deal with Emirates.

DFL receives approval for Bundesliga rights tender - 16th January 2012

German Football League (DFL) CEO Christian Seifert has hailed the Federal Cartel Office’s decision to give its new broadcast tender the green light as a “big step” as the League prepares to test the water with a new offering.

Bayern confirms Gazprom talks - 4th January 2012

Bayern Munich has confirmed it has entered talks with Gazprom with a view to agreeing a major sponsorship deal.

DFB expands Infront media rights partnership - 22nd December 2011

The German Football Association (DFB) has expanded its relationship with Infront Sports & Media to encompass the organisation’s international media rights sales.

France and Germany scoop top handball events - 19th December 2011

France has secured the hosting rights for the International Handball Federation’s (IHF) 2017 World Men’s Championship while Germany has been awarded the sport’s top women’s event for the same year.