Juventus has announced a three-year shirt sponsorship deal with American automobile marque Jeep worth Eur35 million.

The RaboDirect PRO12 rugby union league has lost one of its two Italian clubs, with Aironi’s licence having been revoked by the Italian Rugby Federation (FIR) due to ongoing financial pressures.

Italian football lost a total of Eur428 million last season, with the findings of a new report painting a worrying picture of the domestic game.

American-owned Serie A club AS Roma has made its first serious effort to tap into the US market by striking a major six-year agreement with Disney for its ESPN Wide World of Sports Complex in Orlando, Florida.

The International University Sports Federation (FISU) has announced that Trentino in Italy will be the new host of the 2013 Winter Universiade after the organisation stripped the event from Maribor.

Puma has agreed an extension to its partnership with the Italian Football Federation (FIGC), with the agreement set to break new ground by positioning the company as the global rights-holder of the FIGC’s entire licensing portfolio.

Mario Pescante resigned from his role as International Olympic Committee (IOC) vice-president on Tuesday after admitting he was “embarrassed” by Rome’s early exit from the race to host the 2020 Olympic Games.

The runners and riders in the race to host the 2020 Olympic Games were reduced to five on Tuesday as Rome was forced to drop its bid after having failed to secure the support of the Italian government.

Puma has enhanced its ties with Italian football by agreeing a “long-term” kit deal with Serie A club Palermo.

Serie A giant Internazionale has agreed a deal for Oknoplast to become the club’s fifth ‘top sponsor’.