London-based Global Sponsors conducted the survey from purchasers of sponsorship rights within Fortune 500 companies - a ranking of the top 500 US public corporations, based on gross revenue.
Global Sponsors’ founder Michael Stirling said: “Our clients recognise the opportunity Brazil’s style of play and passion this brings and want to connect with it.”
The top ten ‘most attractive’ companies to sponsors are: 1. Brazil 2. France 3. England 4. Portugal 5. Italy 6. Spain 7. Argentina 8. South Korea 9. Netherlands 10. Ghana.
Surprisingly Germany and the US were both missing.
Stirling explained: “Both of those national teams are undoubtedly powerful platforms, but their attraction to the citizens of the world doesn't extend as well outside of their own national boundaries.”
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It will come as little surprise to most, but Brazil’s soccer team is the most commercially attractive for corporate sponsorship to play at next month’s FIFA World Cup, according to a survey conducted by a sports marketing company.
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