Under the agreement, MP & Silva acquired exclusive internet and mobile clip rights for Italy; exclusive mobile clip rights for China and Japan; and non-exclusive internet clip rights for Japanese sports broadband channel, Livesports.jp – which will be launched jointly with Sports Marketing Japan in October.

“The Barclays Premier League is one of the most popular leagues in the world, and we are pleased to expand our portfolio through this strategic and timely acquisition,” said Andrea Radrizzani, Chief Executive Officer, MP & Silva. “New media rights play an important role in our media rights acquisition strategy and we are committed to securing suitable internet and mobile rights for our key markets.”

“We are delighted to be partnering MP & Silva for the distribution of the mobile and internet clip rights in Italy, China and Japan for the next three seasons,” said Digvijay Singh, Chief Executive Officer, Nimbus Sport. “We believe that MP & Silva’s expertise in new media markets will also help prospective licensees monetise their investment through increased subscription and advertising revenue.”