The deal makes Singha the latest addition to Manchester City’s growing family of official partners and the three-year, seven figure agreement, brings together two organisations with ambitions to grow their respective businesses internationally.
As the Official Premium Beer of Manchester City, Singha Beer will benefit from extensive stadium branding, advertising and promotional rights both in the UK and overseas. In addition, Singha Beer will be on sale at the City of Manchester Stadium providing supporters with the opportunity to sample one of Asia’s most popular beers on match days.
City Chief Executive Alistair Mackintosh said: “Our partnership with Singha Beer opens up a range of new and exciting opportunities in key markets and provides a platform on which to interact with our rapidly growing supporter base outside of the UK. We are looking forward to developing a long-term relationship which will serve to raise the profile and deliver against the international development objectives of both parties.”
Soravij Bhirom Bhakdi, Deputy Managing Director of Boonrawd Trading International Co. Ltd.: “The Premier League is the most popular football league in the world. Through our partnership with Manchester City, Singha Beer will have the opportunity to bring supporters in Thailand and other key markets closer to the action through innovative promotional activity.