Italian clubs Fiorentina, Catania and Cagliari will play in a new pre-season football tournament, called the Dahlia Cup, being organised by the MP & Silva agency and Italian broadcaster Dahlia TV.

The tournament will take place at Catania’s Stadio Angelo Massimino on August 2 this year, and will see the teams play each other in three 45-minute matches.

MP & Silva will manage all commercial aspects and media distribution for the competition. Title sponsor Dahlia TV is a pay-television operator on the Italian digital terrestrial network and will show the matches exclusively on its Dahlia Football and Dahlia Sport channels.

“The tournament presents a good value proposition as it is a good way for Dahlia TV to engage their pre-existing subscribers, and it will also give domestic Italian football fans get their fix during the close season,” said Andrea Radrizzani, MP & Silva group chief executive.