The deal, brokered by the IAAF’s world-wide marketing partner Dentsu, covers all events of the IAAF World Athletics Series across all media platforms in Japan.

TBS became an official IAAF broadcaster in 1997 and during the 2007 IAAF World Championships in Osaka delivered 88 hours of terrestrial coverage over the 9 days of the competition, to a total audience of over 330 million viewers. TBS was also host broadcaster for the event.

“Once again, the IAAF has been able to renew a long term agreement with a strong commercial partner, who join a strong stable of world renowned companies such as Adidas, Samsung and TDK who recently signed to be Official IAAF Partners until 2019,” said IAAF president Lamine Diack.

“I am particularly pleased that TBS will once again be our broadcasting partner for the important Japanese market as they have proved over many years now that they share our passion for the sport and are committed to working closely with us over the next 10 years to make the sport even more exciting and relevant in the future.“

The television rights from 2010 have now been completed in a number of key IAAF territories including the USA, China, South Korea, Brazil and the Middle East.