As part of the agreement, bwin will be exclusively present a sixty-metre advertising board at the Seidlalm curve during the Super G and Downhill races and feature prominently throughout the slalom course.

bwin will additionally undertake numerous marketing rights and activities such as PR, hospitality, marketing services, promotions and will be present on press backdrops, at the official draw and throughout the winner ceremony.

“We are extremely pleased to announce this sponsorship agreement today”, said bwin Co-CEO Manfred Bodner. “In the years since its conception, the race has developed into a huge event and it fascinates even those who do not usually follow ski racing. For us, as an international brand with Austrian roots, it’s an honour to be part of such a global ski highlight.”

The 70th staging of the annual event will take place next year from January 22 to 24 in Kitzbühel.