Under the deal Braben will continue to create and deliver a strategic B2B PR strategy, concentrating in particular on Factory Media’s digital portal, MPORA.com.

Factory Media’s magazines serve over four million consumers across the snowboard, mountain bike, surf, BMX, windsurfing, skateboard, motocross and cycling markets.

“Braben is thrilled to have been appointed to support Factory Media in 2010,” said Braben managing director Matt Bourn. “Factory Media is a fascinating business and a testament to the success a media owner can achieve by carving out and owning a defined niche in sport. It is unquestionably the market leader in the action sports world.”

Braben’s current clientele portfolio includes Red Bee Media, Sportpost.com and the Financial Times.