FIFA said the sponsorship would be the last for the 2010 World Cup.

The deal will see Seara, and other brands from parent company Marfrig Group, promoted at the Confederations Cup as well as the two World Cups, and allows the sponsor to use FIFA official logos in advertising campaigns and on product packaging around the world.

Seara is already an official sponsor of the Brazil national team and Santos one of Brazil’s biggest football clubs.