Pitch has already worked with the bid at several stages, including the at the recent submission of the bid book at FIFA's headquarters in Zurich.

The PR company said it would continue to secure the support of celebrities for the bid, which has so far received backing from Noel Gallagher, Sting, JLS, Stephen Fry, Jenson Button, Lewis Hamilton and James Corden, among others.

“Having worked closely with England 2018 at the initial launch stage and during some key milestones, we are now delighted to be appointed for the duration of the campaign,” said Henry Chappell, Chief Executive of Pitch.

Weber Shandwick is handling the England 2018 bid's overseas communications.