After years of doubts over South Africa’s readiness and security, the 2010 World Cup was viewed as a great triumph and the Award reflects Jordaan's involvement in the historic event.

The 2009 ATP World Tour Finals won gold for Brand Presentation, with the 2010 FIFA World Cup winning the Event Look Award. The International Cricket Council won gold in the Event Marketing category for the 2010 World Twenty20.

Other Awards went to Nussli (Event Overlay/facilities category), Mahindra Satyam (Event Services category), SportsWorld (Event Hospitality and Travel category), Infront Sports & Media (Sports Innovation category) and the Singapore Sports Council (Sport City category).

The Awards were presented at a Gala Dinner last night at Twickenham Stadium.