Rock-It Cargo, which is the sixth company to sign up as a partner of the International Triathlon Union (ITU) Series, has exclusive rights in the Official Transport Logistic Services category. Rock-It Cargo works primarily in concert and event touring, and is regularly used in PGA Tour golf events.

Dextro Energy, Suunto, Skins, Specialized and Laureus Sport for Good Foundation are the other partners of the Series. The deal was brokered by Upsolut Event, the ITU's organisation and marketing partner.

“It is our great pleasure to have a partnership with such a professional logistics company,” said ITU president Marisol Casado. “Rock-It Cargo has a great reputation in the concert touring industry and we are delighted to tie in with them on the Series events worldwide.”

Entering its third year, the Dextro Energy Triathlon ITU World Championship Series is the premier triathlon series in the world, with athletes competing in seven events and vying for the title of ITU Triathlon World Champion.

In 2011, the Series will be start off in Sydney (Australia) in April before moving on to Yokohama (Japan), Madrid (Spain), Kitzbühel (Austria), Hamburg (Germany) and London (UK) before the Grand Final takes place in Beijing (China) in September.