Asia Jet’s logo will receive exposure on the C30 during the APEC (Asia-Pacific Economic Cooperation) races in Australia, Canada, Japan, South Korea, Malaysia, Singapore, China and also India, which is not an APEC member. The logo will receive exposure on the car’s rear-wing endplates.

“Asia Jet is a prestigious and growing brand in a high-tech business in which time and performance are crucial, as is also the case in our sport,” said team principal Peter Sauber. “As Formula One is getting more and more popular in Asia with an increasing number of races to be held there, we regard Formula One as an ideal marketing platform for Asia Jet.”

Asia Jet CEO Mike Walsh added: “With Kamui Kobayashi, who is already a household name in Asia, and new Mexican recruit Sergio Perez, we look forward to discovering new heights together both on the track and in the sky with this collaboration. Financial details of the deal have not been disclosed.