KantarSport provides insight into media trends and consumption, consumer awareness, engagement and behaviour to sporting federations, rights holders, clubs, teams, venues and sponsors around the world. The partnership with Soccerex will cover all events this year, starting with this month's Soccerex European Forum on March 30-31 in Manchester.

"Football has always, and continues to be, the dominant player in not only our business, but for sponsorship globally," said Richard Brinkman, head of KantarSport. "Therefore it is only natural that we should link up with the world's largest dedicated football networking organisation since both ourselves and Soccerex are dedicated to giving the football industry insight into future trends and development."

Soccerex marketing director David Wright added: "We are extremely pleased to be working with KantarSport, their specialist knowledge and insights into the industry will help us to improve our offering to football's business elite even further." For further information about the Soccerex European Forum, call +44 (0)208 7427100 or visit www.soccerex.com/europe.