The agency will work closely with the British & Irish Lions during the team’s tour to Australia in 2013. Former Scotland international rugby player Kenny Logan is a director of Logan Sports Marketing, which also works with EMC, Tag Heuer, Microsoft, Gaucho International Polo and 188Bet.

“We are delighted to appoint Logan Sports Marketing,” says John Feehan, CEO of the British & Irish Lions. “One of our key considerations was to recruit a team that had the experience to be able to understand our sponsors’ requirements and a team that are focused and committed on delivering the best possible service for our partners.”

Logan Sports Marketing chief executive officer Paul Sefton added: “As an agency that specialises in rugby this is obviously a huge opportunity and an absolute honour. The business is fully committed to working with The Lions and the whole team is genuinely excited to be part of the 2013 Australia Tour journey.”