The agreement will see Goodyear added to Juventus’ third tier of partners for this season. Sony Ericsson, Willis, CartaSi, ManpowerGroup, Powerade, Hanwha Solar and Casa.it currently make up this group and officials see great synergy in the partnership. Juventus’ owners, the Agnelli family, also control the Fiat automotive group.
“This new partnership develops a research strategy of high-profile commercial agreements,” said Juventus president Andrea Agnelli. “We’re extremely satisfied at the choice that Goodyear have made, returning after years to the sporting world and first time in football to identify Juventus as a trustworthy, valuable single partner. Juventus are certain of the strategic importance of the link which begins with this signature. This will undoubtedly develop in a worthwhile way throughout the course of the football season, and with reciprocal satisfaction.”
President and managing director of Goodyear Dunlop Tires Italia, Luca Crepaccoli, added: “This is another important step in our communications strategy and will contribute to giving the company further coverage and prestige. Sponsoring such a top-quality football team allows us to strengthen the interaction with all drivers, also offering new entertainment opportunities to our clients. Thanks to this partnership, we’ll further bolster the already close link with the Fiat Group, of which Goodyear is already the supplier of pneumatics that comply with carbon savings and different car models, including the new Fiat 500 and Lancia New Ypsilon.”