The 67,000-seat Edinburgh venue, which opened in 1925 before undergoing a major redevelopment in 1995, has previously entertained the prospect of a naming rights partner, but failed to find a backer at the right price. However, new SRU chief executive Mark Dodson has revealed he will meet the Murrayfield board and staff in a bid to establish sponsorship possibilities for the stadium.

“We have inventory here that we’ve never used or put out there,” he said, according to The Scotsman. “One of the things we’re looking at in the first quarter of next year is to look at our inventory across the piece, both at (pro) club level and international level, attaching values to that and seeing what it is we want to sell. We might not sell the naming rights to Murrayfield, but we may. Everything is possible.”

The addition of a sponsor’s name to the historic Murrayfield moniker is likely to prove a contentious issue, but Dodson has allayed fears of a supporter-led backlash. “It would still be ‘something Murrayfield’,” he added. “It is not a new stadium like the Emirates (Arsenal FC’s stadium), that started off as the Emirates. This will always be Murrayfield, but I believe there will be people who would want to attach their name to this and that would create a value.”

Dodson said: “I’m not saying we’re doing it, but we will look at it and the whole of the inventory that we have around this estate. We have to put inventory out there with values and try and sell it, and that’s why we’re going to spend a good amount of time in the New Year studying that.”