Thursday’s announcement follows on from the rebranding of the ITU’s World Championship Series to the World Triathlon Series. The new brand, created by the ITU in partnership with its marketing partner, Upsolut Sports, includes a modified sponsorship structure to create “a stronger and cleaner brand”. DB Schenker will provide transportation and logistics services for the World Triathlon Series which will visit eight different countries on four continents, beginning with Sydney on April 14.
ITU president Marisol Casado said: “The ITU World Triathlon Series is all about excellence so we are proud to welcome DB Schenker, a new partner that represents just that. World-class delivery and logistics support from DB Schenker is a wonderful addition and will contribute to the continuing success of the ITU World Triathlon Series.”
DB Schenker will join Dextro Energy, Samsung, Suunto, Skins, Specialized and Oakley in the World Triathlon Series partner portfolio. Dr Thomas Lieb, chairman of the management board of Schenker, added: “Triathlon events continue to grow across all five continents and the level of competition at all levels is far reaching. So to that end, to support and provide logistics services to the ITU series is a great honour for us. Transporting the goods and equipment across the eight events is what our service offering is all about – on time and in full.”