The new agreement takes the relationship through 2016, with NASCAR managing business and editorial operations for its digital platforms beginning in 2013 and Turner Sports continuing to oversee advertising sales and sponsorships across NASCAR-branded digital platforms. “Turner Sports has been, and will continue to be, a great partner for NASCAR,” said Brian France, chairman and CEO of NASCAR. “Taking a leadership role as it relates to our digital rights is something we as the sanctioning body know is important for the future of our sport, the development of our drivers and most importantly, the experience for both our current fans and future followers.”
NASCAR’s digital and social media portfolio includes NASCAR.com, the official online destination of NASCAR which provides fans with fantasy games, video highlights, social elements and in-depth editorial content. NASCAR.com, and the sport’s other digital and social media platforms, have been managed by Turner Sports since 2001.
“Turner Broadcasting and NASCAR have helped make each other successful for more than 28 years through a working relationship that, over time, has evolved with the media and technology landscape,” said David Levy, president of sales, distribution and sports for Turner Broadcasting System. “The latest extension of our partnership is a strategically and fiscally enhanced business model for our company and ensures that NASCAR.com remains a core asset of Turner’s leading digital ad sales portfolio. Our unrivaled sports assets and scale offer advertisers the means to deliver the most targeted and relevant marketing messages across multiple digital and mobile platforms and properties.”
Marc Jenkins, vice-president of digital media for NASCAR, added: “We will build an innovative portfolio of platforms that strives to be as diverse as it is comprehensive. For our fans our digital platform will become the online destination for all things NASCAR. For everyone else, it will be the vehicle we’ll use to turn them into fans.”