Rio 2016’s organising committee on Wednesday stated that the Japanese car maker delivered a bid in excess of the requirements for the automotive category, although financial details have not been disclosed. The deal guarantees the provision of 4,500 vehicles which are required by Rio 2016 at Games time to transport people involved in the Olympics. The Games-time car fleet will prioritise the use of clean energy through either ethanol or electricity, supporting Rio 2016’s efforts to achieve sustainability targets across the Games.
“I am very happy with this historical achievement,” said Nuzman. “This partnership demonstrates the value of the Rio 2016 brand and the strength and attractiveness of the Brazilian consumer market. Against this backdrop and after six months of negotiations that also involved other applicants, Nissan submitted a proposal that ensures a consistent mix of products, services and financial backing, proving to be the ideal automotive partner for the Rio de Janeiro Olympic Games.”
In addition to the sustainability plans, Nissan has a comprehensive plan to support Rio 2016’s goals that will include a programme to support young aspiring athletes on their road to the Games, legacy programmes which aim to create positive lasting social impact, and inclusive marketing programmes designed to spread the Olympic experience throughout Brazil. Carlos Ghosn, CEO and president of Nissan, added: “Our multiple connections with Brazil are deep; in 2014 we open a new world-class manufacturing plant in Resende, state of Rio de Janeiro. As a showcase for the energy and vision of Brazil, the Olympic Games are a natural fit for Nissan. We look forward to contributing towards making the Rio 2016 Games a world-class event for the city, state and country.”
Nissan joins Bradesco, Bradesco Seguros, Claro and Embratel as a top tier partner for Rio 2016, while Ernst & Young Terco is the sole tier two partner to be signed so far. BMW will serve as the automotive partner of the London 2012 Olympics, while Volkswagen’s Russian arm has signed up to back the Sochi 2014 Winter Games.