Magazine

Print Edition

Vaughan’s Vision - 01 Apr 12

RWC 2015 CEO Paul Vaughan tells Kevin Roberts his plans to bring rugby union’s global showpiece back to its roots.

The €50m Question - 01 Apr 12

The Heineken Cup is on the verge of a revolution, with clubs said to be discussing a rival world club championship.

An Eye For Opportunity - 24 Feb 12

George Pyne, IMG president, first revolutionised NASCAR. Now he's overseeing a commercial overhaul across college sports.

Pure Marketing Gold - 24 Feb 12

Timo Lumme, IOC TV and marketing director, kicks off the first of our monthly reports on the Business of the Olympic Games.

Vive La Revolution - 31 Jan 12

Chris Ingram talks about combining his expertise in media and a love of sport to create engagement with fans in stadia.

Keeping It Simple - 28 Oct 11

Richard Worth tells Kevin Roberts his approach to revamping the America’s Cup and the complex challenges that still remain.

Big Debate

Sport and Social Media - 01 Apr 12

Does Twitter and Facebook activity really translate into sales, or has their potential to drive business around sport been oversold?

Sport and CSR - 31 Jan 12

How will the relationship between brands, sport and social responsibility develop in light of difficult global economic circumstances?

Tiger's Time? - 28 Oct 11

Does the Rolex-Woods endorsement challenge received wisdom about finding a positive fit between a brand and its ambassadors?