Cricket News
Board of Control for Cricket in India (BCCI) president N Srinivasan on Monday extended an olive brand towards Sahara India as the organisation fights to retain its main sponsor.
SportBusiness International
Does the deal change the dynamics of rights negotiations and the relationship between sports and sponsors?
SportBusiness Spotlight
The must-attend event for sports marketers and brands returns for a fourth year.
Charlie Dundas, Global Sponsorship Director at MediaCom, on npower’s England cricket sponsorship.
A recent post-World Cup survey prompted the inevitable question – is sponsorship of sporting events a waste of money?