The must-attend event for sports marketers and brands returns for a fourth year.

Charlie Dundas, Global Sponsorship Director at MediaCom, on npower’s England cricket sponsorship.

A recent post-World Cup survey prompted the inevitable question – is sponsorship of sporting events a waste of money?

Gilbert Felli and the city of Melbourne were among the big winners of the 2009 SportBusiness Sports Event Management Awards.

Chelsea beat Premier League rivals Manchester United to the inaugural SportBusiness Ultimate Sports Websites Award 2009.

Kevin Roberts on great ideas and creativity in sport... so long as we remember to keep sport at the heart of any new project.